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On a market dominated by private brands, Vrancart makes the first steps in creating a brand
We have just launched the new toilet paper brand Lila Camilla, positioned in the medium to premium segment. The new brand of sanitary paper products signed by BrandTailors is a novelty on the market, being the first brand that is designed to establish an emotional connection between the products and the consumers, aspect so far neglected within the category.

"While most Romanian brands activating in the toilet paper and paper towel products category focus on generating sensorial associations related to the products themselves – perfume, texture, color – Lila Camilla stands out by setting a powerful emotional connection with the consumer in terms of addressing the cleanness and sanitization needs that are the fundamental to any brand in this entire category". Andreea Florea, Client Service Partner at BrandTailors.

Easy to remember because of the name musicality, the new Lila Camilla brand assures the consumer that it is ideal for cleaning the whole house trough the slogan "Cleaning fairy" and through sound and visual associations with camomile.

"The package design focuses on the cleanness fairy character, the use of light blue, white, blue and green and the camomile flowers that make up the brand’s visual territory enhance and define Lila Camilla’s high degree of association with perfect cleanness, a solution much sough-after by the consumer." Melania Moisi, Group Creative Director at BrandTailors.

See the article here
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DESPRE VRANCART................................................................................................
"VRANCART" Adjud este o societate pe actiuni cu capital privat, avand ca principal obiect de activitate "fabricarea hartiei pentru carton ondulat, carton ondulat si hartii igienico-sanitare", cu o vechime de peste 35 de ani in acest domeniu. Fabricate din deseuri reciclabile, produsele S.C. VRANCART S.A. Adjud sunt biodegradabile si nu au impact negativ asupra mediului, ceea denota o permanenta preocupare fata de ocrotirea naturii si a mediului inconjurator.
625100 Adjud-Vrancea, Romania
str. Ecaterina Teodoroiu 17
Mobil: +40 (741) 81 65 12
Tel: +40 (237) 64 08 00
Fax: +40 (237) 64 17 20
vrancart@vrancart.ro
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